Sportswashing and the global changing dynamics in international image making
Abstract
This paper examined the origin of sportswashing with special focus on the forms and impact associated with it. It equally looked at the ways sportswashing is impacting civic space as a result of the changing dynamics. Data were collected and analysed from both governmental and non-governmental sources. Information from journals, book chapters and online newspapers were consulted during the course of this research work. The key findings of this paper reveals the unprecedented pace sportswashing has taken since the dawn of a new millennium and the potentials of it spreading. Therefore, both authors have recommended as a matter of urgency, the need for sporting bodies to take pragmatic steps such as incorporating human rights and climate change and environmental policies to their framework for accepting a country, corporate entities and individuals as a host, sponsors, partners and funders of any sports events.
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